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What’s the Deal?
- The iconic Nike Air Monarch IV retails for $85 at Amazon.
- The retailer is selling it in a black/white/red colorway for just $64.
- Shoppers say this dad shoe is “comfortable right out of the box.”
Why This Dad Shoe Deal Is Worth a Look at This Sale Price
Close your eyes and picture a pair of dad shoes in your head. While some younger dad shoe aficionados might imagine the Nike V5 RNR or the New Balance 9060, the majority of you probably just pictured the Nike Air Monarch IV. And for good reason!
The Monarch IV is the quintessential dad shoe.
Even though it hasn’t been around for quite as long as people think — the Monarch line was introduced in the early 2000s, with the Monarch IV debuting in 2009 — Nike has always marketed it to the dad crowd. From its clean leather upper to its lightweight foam cushioning to its encapsulated Air-Sole unit cushions, it’s as practical as it gets. This makes it an ideal shoe for dads looking to do everything from taking walks and mowing the lawn to attending parent/teacher conferences and watching Little League baseball games.
And then, there’s the price tag typically found on these Monarchs. They no longer retail for $65, as they did when they were initially released. But every so often, a retailer like Amazon comes along and slashes the prices on a particular pair of Monarchs and makes it feel like 2009 again. Currently, you can cop a pair of Monarch IVs in a black/white/red colorway for just $64 and see why they’re still one of the daddest dad shoes on the market today.
Nike Air Monarch IV, $64 (normally retails for $85) at Amazon
What Makes This Dad Shoe a Huge Hit Among Shoppers
The Nike Air Monarch IV has such a legendary look that many shoppers don’t even consider its full range of features before purchasing it. They want a dad shoe, they see the Monarch IV at the top of tons of “Best Dad Shoe” lists, and they buy a pair without conducting any further research.
However, there is a reason why dads have flocked to this dad shoe time and time again over the last 15-plus years. In fact, there are lots of reasons why they have done it, with many mentioning the sneaker’s comfort in their Amazon reviews.
“What immediately impressed me was the level of cushioning and arch support,” one reviewer wrote. “You can feel the difference right out of the box, and there’s virtually no break-in period required.” Another agreed and added, “These shoes fit great. They’re lightweight and comfortable right out of the box.”
Others also praise the Monarch IV for its durability and remark on how simple it is to maintain, further highlighting why it has captured the attention of dads everywhere. “A standout feature is the sturdy leather upper, which not only provides great durability and support but is also surprisingly easy to clean,” a reviewer wrote.
But ultimately, fans of this dad shoe seem to love it so much because of its low price. Some suggest they weren’t thrilled to see its price rise in recent years, but now that it’s on sale for over $20 off at Amazon, they’ve climbed back on the Monarch IV bandwagon.
“Years ago, when the sale price went up, I stopped buying them,” one reviewer wrote. “With the temporary 25% discount, they’re a good value again.”
Where to Get the Nike Air Monarch IV for an Even-Lower-Than-Usual Price
Even if you buy the Nike Air Monarch IV for its retail price of $85, we would argue that you’re getting a worthwhile deal. But thanks to Amazon, you can get an even better deal on dad shoes that are unlikely to ever go out of style.
Whether you’re a long-time Monarch IV wearer or interested in trying out a pair for the first time, Amazon has marked down the black/white/red version of the classic dad shoe to just $64. The retailer offers it in a wide range of sizes, starting at size 3.5 and extending up to size 15, with “X-Wide” sizes also available. Visit Amazon to purchase a pair.